If you’re an estate agent and have a domain, then you probably know how hard it can be to rank high in the search engines for your targeted terms. There are a slew of rivals all trying to get to the top 10 spots that Google showcases. If you did a search for your keyword and looked at the top 4 rivals you would potentially see a number of big brand names such as Trulia and Zillow listed there.
What makes these sites rank so much better than typical agent internet sites and how can the average agent compete with them? To reply to this question would take more than that article, but I want to give you one tip that if sticked to by agents would help knock down the big boys.
One of the sides of ranking well in the search engines in getting links from many quality websites. Trulia and Zillow have made it very easy to obtain links by providing accounts for real estate agents to login to and maintain. Most of the agents that have these accounts advertise these accounts on their website. They advertise by placing a link on their site going to their account page on Trulia’s web site or Zillow’s website, therefore making links back to the big dogs.
Without even knowing it, the agent gives links back to these sites, which help them rank better in the search engines, even outranking the agent’s own web site. I’m not saying that you must toss out your Trulia account, but from an SEO viewpoint, I would not be giving links to a site that’s really my rival in the search engines. You would not think about giving links to other agents in your home town who are your competition, so why would you give links to your competition in the search engines. This little fact could change the playing field for real estate agents nationwide attempting to rank for particular keywords.
real estate agents need to get rid of these enormous brand links off of their sites to decrease the quantity of links being passed to the heavy hitters. I’m going to say that even doing this little thing may not drop the heavy hitters off the search engine chart, but it can help. Google gives gigantic brands weight in their algorithms, so you can’t knock them off completely, but each agent should try and do what they can. If you can gain some spots in your rankings then it’s worthwhile. The higher you are in the rankings, the more potential leads you can render, and therefore , the more viable closings you can obtain.
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